Prada is an Italian fashion brand that produces high-end luxury goods for men and women. It was started in 1913 by the Prada brothers Mario and Martino. They opened a leather goods store in Milan, Italy, specializing in handbags, suitcases and trunks. The company took off in 1979 when Mario Prada’s granddaughter Miuccia took over the company and moved from travelling trunks to fashion goods. Prada became a household name for richer business people. Its success relies on the simplicity and functionality of its products. Miuccia often called her designs “uniforms” for women.